The official reveal of the Air Jordan 33 clearly shows that the brand is ready to enter a new era. The most-talked about feature is the laceless technology that has previously only been on the Golf Tour Premiere line.
The shoe tightens via a single forefoot strap. When that strap is pulled, the sneaker is secured by tightening hidden cables.
There is also an eject cord next to the tongue that easily releases the grip. The Air Jordan 33 is the first in the line to utilize Nike’s FastFit system.
There are several features on the shoe that harken back to the Air Jordan 3. The oversized tongue with large Jordan logo, forefoot and heel mudguards and structuring on the toe box all harken back to that classic.
The Air Jordan 33 is set to release on October 18 and retail for $175.