It’s time we have an honest conversation.
After nearly 8 years of building Sole Premise, I can confidently say this has been one of the most challenging seasons we’ve faced.
The market has changed. Economic conditions have changed. The cost of doing business has increased dramatically. And like many small businesses, we’ve had to work harder than ever to navigate it all.
When I started Sole Premise, the mission was simple: create a travel bag that could do it ALL.
Something that looked premium.
Protected your valuables.
Had space for your laptop and everyday essentials.
And most importantly, gave sneaker lovers a dedicated place to travel with their shoes.
What started as an idea has grown into something I could have never built without you.
So first, THANK YOU.
Thank you to everyone who has purchased a bag, told a friend about Sole Premise, shared our content, traveled with our products, or supported this company in any way over the last 8 years.
But today, I want to be vulnerable with you.
We need your support more than ever
https://solepremise.com/
Most business owners don't send emails like this. We sit behind our computers, look at the numbers, make adjustments, cut expenses, launch another campaign, and try to figure everything out ourselves.
I've decided to do something different.
I'm asking our customers directly for help.
If you've been considering one of our bags for an upcoming trip, now would be an incredible time to grab one.
If you have a birthday, graduation, celebration, or holiday coming up, consider giving someone a Sole Premise bag.
If you already own one and love it, tell a friend about us.
Share our website. Send someone our Instagram. Post your bag. Leave us a review.
Every single one of those things matters.
We're not a massive corporation. We're a family-owned business continuing to fight, innovate, improve our products, employ our team, and build something we're proud of.
Every order makes a difference. Every referral makes a difference. Every person who tells someone about Sole Premise makes a difference.
I know this isn't the type of email most brands send.
But I've always believed in transparency, and I would rather speak directly to the people who helped us get here than pretend everything is perfect behind the scenes.
We're still here.
We're still creating.
We're still fighting to build Sole Premise into the brand I know it can become.
And with your support, I believe the best chapters of this story can still be ahead of us.
Thank you for believing in Sole Premise.
Anthony Fernandez
Founder, Sole Premise
