Sole Premise is proud to announce a milestone moment for the brand: we are now the Official Bag of the College Football Playoff. This partnership represents more than a logo placement, it’s a shared commitment to performance, preparation, and purpose at the highest level.
Built for the Biggest Stage
The College Football Playoff is where preparation meets pressure. Where every detail matters. Where athletes, coaches, and staff move with intention.
That same philosophy is built into every Sole Premise bag.
From premium leather construction and durable hardware to intelligently designed compartments that protect footwear, apparel, and essentials, Sole Premise bags are engineered for people who travel with purpose, not trends.
Designed to Move Like the Game
Championship travel demands more than a good-looking bag. It demands reliability, organization, and durability under constant movement. Our officially licensed College Football Playoff collection reflects that standard:
-Premium materials built for repeated travel
-Purpose-driven layouts for gear, shoes, and essentials
-Clean, elevated design worthy of the championship stage
Whether it’s game week, media day, or championship travel, Sole Premise delivers functionality without compromise.
A Shared Standard of Excellence
The College Football Playoff represents the pinnacle of college athletics. Becoming the Official Bag of the Playoff aligns Sole Premise with a platform that values excellence, preparation, and performance, values that have guided our brand since day one.
This partnership is a testament to how far Sole Premise has come, and where we’re headed next.
Looking Ahead
As the Playoff continues to define championship moments, Sole Premise is honored to support the journey behind the scenes — the travel, the preparation, and the details that make greatness possible.
Designed to travel like you do. Built for the biggest moments.
